The internet has created a whole new way of growing your business. In the “old” days your marketing plan consisted of reaching out to your potential customers. TV, radio, newspapers, direct mail and cold calling all were required to put your message in front of any potential buyer. Some of these still work, but they are very expensive and they addressed a limited audience.
Today, however, there is Inbound Marketing, a whole new approach that has been created. Rather than you reaching out to find customers, the net has made it possible for people to find you. Think of it, thousands of people are out there searching for the exact thing that you are selling. They go to Google or Bing and ask how to find your product or service. Your job is to make it easy for them to find you.
Online Marketing is a phrase that people hear frequently, but there are still quite a few companies that don’t utilise it. Online or Digital Marketing is vital for the success of your business. Consider that most of your clients and potential clients are online. You are missing out incredible opportunities if you are not actually marketing to that group.
Just like print ads, Internet Marketing targets specific markets. However, it has much wider reach and a far better return on investment, thanks to worldwide capabilities of the Internet. It also includes: