The internet has created a whole new way of growing your business. In the “old” days your marketing plan consisted of reaching out to your potential customers. TV, radio, newspapers, direct mail and cold calling all were required to put your message in front of any potential buyer. Some of these still work, but they are very expensive and they addressed a limited audience.
Today, however, there is Inbound Marketing, a whole new approach that has been created. Rather than you reaching out to find customers, the net has made it possible for people to find you. Think of it, thousands of people are out there searching for the exact thing that you are selling. They go to Google or Bing and ask how to find your product or service. Your job is to make it easy for them to find you.