Posts by Alan

Importance of Digital Marketing for your Business

Sep 24, 2014
By
Online Marketing Advantages
Chairman and CEO of global coffee brand Starbucks once said, “Social and digital media is a bullet train, and that bullet train is not coming home.”

As in Schultz’s description, social and digital media is a rapidly advancing phenomenon and if you want to reap the rewards which it can offer it is vital to get onboard. Making the move towards digital technology and in particular communicating your brand through digital marketing is an important step for any business, large or small.

There are access points to suit all sizes and budgets – the key is having a well thought out strategy, just like you would do with any other aspect of your business. Here we examine the drivers of the digital marketing revolution and the importance of digital marketing for small and medium sized businesses.

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Mobile Websites Help Your Business Succeed

May 6, 2014
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Nearly 1 billion consumers now use a mobile device to access the web, yet less than 40% of business owners have developed responsive Mobile Websites that adapts to this impounding digital revolution. In fact, forecasters expect sales from mobile tablets alone will exceed $ 100 million this year. Despite the obvious advantages of our digital addiction, far too many businesses lag behind the curve. The growing popularity of smart phones and tablets, and a collective shift of end-user behavior bolster the case for improved consumer-friendly mobile websites. If you haven’t adapted to flexible mobile layouts, chances are you’re missing a significant amount of traffic. (more…)

Digital Marketing: What It Is & Why You Need It

Sep 23, 2013
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Digital Marketing The small business community is all abuzz about Digital Marketing. Everyone is rushing to blog, tweet and use Facebook. But what is all this buzz about anyway? Are these new tools really all that helpful? Or are they just the latest fad? As a small business owner, you need to have a clear idea of what digital marketing is and how you can leverage it to grow your business. 

What Is Digital Marketing?

Online marketing is more than just having a nice website. It is set of strategies that are designed to bring people to your website and convert them to customers. Millions of people are using the Internet each to day to search for things they need. People in your community are searching for the products and services you provide. Internet marketing makes sure that when someone types a keyword into a search engine that is relevant to your business, your website appears at the top of the search results. 

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Inbound Marketing

Jun 24, 2013
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Inbound Marketing. How can my Business benefit from it?

The internet has created a whole new way of growing your business.  In the “old” days your marketing plan consisted of reaching out to your potential customers.  TV, radio, newspapers, direct mail and cold calling all were required to put your message in front of any potential buyer.  Some of these still work, but they are very expensive and they addressed a limited audience.

Today, however, there is Inbound Marketing, a whole new approach that has been created.  Rather than you reaching out to find customers, the net has made it possible for people to find you.  Think of it, thousands of people are out there searching for the exact thing that you are selling.  They go to Google or Bing and ask how to find your product or service.  Your job is to make it easy for them to find you.

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5 Digital Marketing Advantages

Jun 14, 2013
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Online Marketing AdvantagesWe have officially entered the Internet Age here in the 21st century and if you aren’t already taking advantage of the various tools and resources that are available, you need to be. Digital Marketing is no longer a “bonus” or “extra” marketing tool. This is now the way that companies need to be reaching out to their customers, for a variety of reasons. Here are 5 Digital Marketing Advantages for your business.

Look at your audience. Regardless of the age group, they’re probably walking around with some kind of device. Smart phones, tablets, laptops, and even mp3 players can be used to access the internet on the move, and if you don’t have an online presence, you’re losing a major part of your audience.

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Important Online Marketing Strategies

May 1, 2013
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There are many implement Online Marketing and there are some of them that you need to focus on. These strategies can help boost the number of your customer base and increase the exposure of your business to your chosen target market. If you are serious about running your business on the Internet, then you should consider these options:

Online Marketing StrategiesSearch Engine Optimisation

If you have a business website, it needs to be properly optimised for the search engines. This allows people to find your website on the Internet through search engines like Google and Yahoo. This method involves adding relevant keywords to your webpage titles, URLs, tags, and content, as well as building external links. This can be very tricky, but a reliable SEO company can help. See more about Search Engine Optimisation.

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Effective Online Marketing

Apr 24, 2013
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There are many ways to do online marketing and there are some of them that you need to focus on. These effective online marketing strategies can help boost the number of your customer base and increase the exposure of your business to your chosen target market. If you are serious about running your business on the Internet, then you should consider these options:

Effective Online Marketing

Search Engine Optimisation

If you have a business website, it needs to be properly optimised for the search engines. This allows people to find your website on the Internet through search engines like Google and Yahoo. This method involves adding relevant keywords to your webpage titles, URLs, tags, and content, as well as building external links. This can be very tricky, but a reliable SEO company can help. Check out our Search Engine Marketing solution. (more…)

We are live!

Apr 5, 2013
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After almost 2 years of Planning, Rebranding and Conceptualising, we are proud to launch Soma Marketing on our new domain OnlineMarketing.ie!

Out mission is to become Ireland’s most successful Online Marketing Agency and represent the Industry as best as we can. We have made good ground already and currently work with some great clients but would like to build our team and scale our business further.

Thanks to all of our Clients for their support and patience to date and we’re looking forward to bring on some new Clients in 2013 to help them succeed online. (more…)

Online Marketing

Mar 24, 2013
By

Online Marketing is a phrase that people hear frequently, but there are still quite a few companies that don’t utilise it. Online or Digital Marketing is vital for the success of your business. Consider that most of your clients and potential clients are online. You are missing out incredible opportunities if you are not actually marketing to that group.

What is Online Marketing?

Just like print ads, Internet Marketing targets specific markets. However, it has much wider reach and a far better return on investment, thanks to worldwide capabilities of the Internet. It also includes:
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